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Why 93% of
Drivers Think
They're Above
Average
What this means for
your drivers, your
safety program, and
your bottom line
By La Velle Goodwin
Collision Prevention Specialist
Founder, Driving Hero Academy
The Reddit Experiment
I asked a simple question on
Reddit: What makes you an above-
average driver? Over 600 responses
came in.
If you manage a fleet, what I found
was consistent with what the
research documents.
Almost every single respondent
believed they qualified. Only a
handful showed reasoning that
reflected genuine expertise. Just
two described knowledge and
understanding that would actually
place them in the lowest crash-risk
category.
One person claimed superiority
because they could drive multiple
vehicle types. Another said strict
traffic law obedience was the mark
of excellence (apparently unaware
that rigid rule-following can create
dangerous situations in the real
world). Many pointed to habits that
are genuinely dangerous and
framed them as proof of skill.
That is not a Reddit quirk. It is what
the research on driver self-
perception predicts. And
statistically, it reflects your driver
population.
This Isn't Opinion. It's
Documented.
The 93% figure isn't anecdotal.
Swedish psychologist Ola Svenson
documented it in 1981 in Accident
Analysis and Prevention, and it has
been replicated across cultures and
decades since. More than half of
drivers in his study placed
themselves in the 81st percentile or
higher for safe driving relative to
their peers.
Researchers call it the above-
average effect. It doesn't mean
drivers are arrogant. It means the
system that produced them gave
them no reliable way to measure
themselves against anything real.
That's the structural problem. And
it starts on day one.
The License Illusion
We all learn to drive the same way.
Study the rules, practice with an
instructor, friends or family until
we can pass a road test, then
receive a license that we imagine is
a certification of competence.
Consider what it would look like if
we licensed chess players the same
way. A beginner would learn how
the pieces move, play a few
practice games with Grandpa, and
then sit for an exam. As long as
they don't make too many illegal
moves during their test game,
congratulations - they're licensed to
play chess!
But would that make them a good
chess player?
A grandmaster thinks several
moves ahead. They anticipate their
opponent's strategy. They force
their opponent into positions that
serve their larger plan. And just like
grandmaster chess players, there
are drivers on the road who are
thinking several moves ahead,
reading crash risk and mitigating
that risk 360 degrees around their
vehicle. They're taking action to
reduce the risk of a crash. At times,
they're even influencing the
behaviour of the drivers around
them.
The road test was never designed
to produce those drivers. It
confirms minimum legal
competency. That's it.
Every driver on your fleet passed
that test. That's the baseline you're
working from.
The Feedback Problem
In most skilled disciplines, bad
technique gets corrected. A coach
sees it. A score reflects it. A result
makes it undeniable.
Driving doesn't work that way. A
driver can tailgate at 70 mph for
twenty years and never crash. But
that's not evidence the behaviour is
safe. It means the specific condition
that would expose it hasn't
presented itself yet. A child runs
into the road. The car ahead brakes
hard. Debris appears with no
warning. When that moment
comes, no amount of skill or
experience changes what happens
next. The space isn't there.
Stopping distance is physics, not
judgment. The crash was already
determined the moment the driver
closed that gap.
And yet the driver who has
tailgated for twenty years without
incident interprets that record as
confirmation of superior skill.
Research on driver self-perception
bears this out. People credit
themselves when things go well
and blame other drivers, road
conditions, or bad luck when things
go wrong. The habit never gets
examined. The confidence only
grows.
This is how a driver with genuinely
poor habits ends up completely
certain they're one of the better
ones on the road. And it's why
simply logging more miles doesn't
fix the problem. Experience without
feedback doesn't build skill. It
builds confidence in whatever
habits were already there.
What Truly Defines
“Good Driver”
Drivers tend to believe that the
best drivers drive like they do. But
consider it from another angle.
What is the worst thing that can
happen when a person is driving?
If we can agree that a fatality or
life-altering injury are the worst
outcomes, then doesn't it follow
that the best drivers are those who
possess the skill to avoid crashes?
And wouldn't the degree of skill
also be determined by the range of
crash scenarios a driver
consistently avoids?
That last part is where most
training programs stop short. Legal
fault and driving competence are
not the same measurement. Your
insurance company determines
who pays. It tells you nothing about
what a more skilled driver might
have seen coming and prevented
entirely.
Federal crash research consistently
identifies human factors as
contributing to the vast majority of
crashes. But contributing to a crash
and causing it are treated as
different things legally. From a skill
standpoint, they are the same
question: could a more aware
driver have seen this coming and
prevented it? In most cases, the
answer is yes. That's the gap your
training program either addresses
or doesn't.
Why Training Alone
Often Doesn't Move
the Needle
Fleet managers know this
frustration. You bring in training.
Drivers sit through it. They pass the
assessment. Six months later, the
same behaviours are back.
That's not a training delivery
problem. It's a belief problem.
Drivers who are convinced they're
already above average don't absorb
corrective information the same
way. The research on this is
consistent: overconfidence in
driving skill is one of the most
significant barriers to effective
safety intervention. You're not just
competing with bad habits. You're
competing with the certainty that
the habits aren't bad.
Compliance-based training targets
behaviour. It doesn't touch the
belief system driving the
behaviour. And until that belief
system is disrupted, the behaviour
tends to return.
What the Best Drivers
Actually Do Differently
They exist. Drivers who accumulate
hundreds of thousands of miles
without incident, not through luck,
but through deliberate,
continuously refined skill.
Ask one of them why they
positioned their vehicle in a specific
spot at a specific moment, and they
can tell you exactly why. They're
reading the road several seconds
ahead. They're tracking the
behaviour of the drivers around
them and anticipating what those
drivers are about to do. They're
managing risk that the other
drivers in the same situation
haven't even registered yet. Pattern
recognition. Threat anticipation.
Spatial awareness. The ability to
read another driver and predict
their next move. None of this
appears on a licensing exam. None
of it develops automatically
through ordinary driving
experience.
All of it requires deliberate study
and practice that most drivers
never pursue and most training
programs never address.
The Question Worth
Putting to Your Fleet
The question isn't whether your
drivers are above average.
The question is: what standard are
they measuring themselves
against, and who told them they'd
reached it? Because the gap
between "I haven't crashed yet"
and "I have the skill to prevent
crashes" is enormous. One is
statistics. The other is something
that has to be built deliberately.
And it starts with being willing to
acknowledge it isn't already there.
Frequently
Asked
Questions
Why does compliance-
based training produce
short-term results but
rarely stick?
There are two problems, and they
compound each other.
The first is that compliance-based
training doesn't overcome the
driver's existing bias. Drivers who
are convinced they're above
average have already decided that
the standards being presented
don't apply to them. When they're
told again what following distance
they should be maintaining, they've
already concluded that standard is
arbitrary, or designed for drivers
less skilled than they believe
themselves to be. The instruction
lands and goes nowhere.
The second problem is that driving
habits are deeply ingrained.
Without an ongoing component to
the training strategy that gives
drivers a real incentive to keep
improving over time, they revert.
Not because they're lazy, but
because in their own minds, their
way is good enough. They have
enough to deal with without adding
what they see as unnecessary
advice on top of it.
There is a third factor worth
naming. Drivers often see
themselves as every bit as much an
expert as the person training them.
If the trainer doesn't demonstrate
real expertise, something the driver
can recognize as knowledge or skill
they genuinely lack, there's little
reason to listen. Authority in this
space has to be earned in the room,
not assumed because someone is
standing at the front of it.
How do you identify
drivers in a fleet who
are high risk despite a
clean record?
The only reliable way is through a
live driving evaluation conducted
by a supervisor trained in a,
comprehensive framework.
Traffic patterns repeat. Crash
patterns repeat. A driver's habits
can be evaluated against those
patterns in real time, specifically
looking at how readily they
recognize emerging risk and how
they respond to it.
A well-trained supervisor working
within the right framework can
identify the types of crashes a
driver is most likely to be involved
in based on their actual driving
behavior, before any crash has
occurred. A clean record tells you
what hasn't happened yet. A live
evaluation tells you what the driver
is setting up for.
Is a crash that's legally
someone else's fault
still a fleet safety
concern?
Yes, and for more reasons than
most fleet managers account for.
Legal fault determines liability. It
doesn't determine whether the
crash was preventable by a more
skilled driver. Fleet safety programs
that only track at-fault incidents
are working with incomplete data.
A driver who is repeatedly involved
in crashes ruled not their fault may
still represent a pattern worth
examining from a skill and
awareness standpoint.
There is also a psychological cost
that rarely makes it into the
business case conversation. When
a crash involves a fatality,
particularly a pedestrian or a child,
the human consequences don't
stop at the scene. Drivers can lose
their ability to function on the job.
The trauma is real, and the
organizational impact of it is real.
That cost doesn't appear on an
incident report, but it belongs in
the conversation about what fleet
safety is actually protecting against.
What does advanced
driver training actually
look like, and how is it
different from
standard defensive
driving?
Defensive driving is not a single
thing. It exists on a spectrum, and
where a program sits on that
spectrum determines whether it
produces genuine behaviour
change or simply generates a
completion record.
At the low end are compliance
programs that restate traffic law,
remind drivers of rules they already
know, and assess whether they
were present. These produce no
measurable behaviour change in
experienced drivers for reasons
covered throughout this article.
Further along the spectrum are
programs that begin to explain the
physics behind the rules - why
following distance is not arbitrary,
what perception and reaction time
actually cost you at speed, how
stopping distance compounds with
velocity. These are more effective
because understanding produces
adherence in a way that
compliance never does. A driver
who genuinely understands why
tailgating is dangerous in physical
terms is harder to convince that
their experience exempts them
from the risk.
But understanding alone is still
insufficient without two additional
elements. The first is a practical
component - real evaluation in real
traffic conditions against a
consistent framework, not a
multiple choice quiz. The second is
an ongoing structure that gives
drivers a reason to keep applying
what they have learned after the
training session ends. Most
programs that reach the physics
explanation stage stop short of
both.
Genuinely advanced driver training
addresses all of it: the physics, the
psychology of why experienced
drivers resist, the practical
evaluation of actual driving
behaviour, and a cycle structure
that builds habit over time rather
than generating a one-time
compliance event.
The question to ask of any program
is not whether it teaches defensive
driving. It is where on that
spectrum it actually sits, and
whether the structure is capable of
producing lasting change in a driver
who arrived convinced they did not
need it.
Sources
Svenson, O. (1981). Are we all less
risky and more skillful than our
fellow drivers?
Acta Psychologica, 47(2), 143-148.
Koppel, L., Andersson, D., Tinghog,
G., Vastfjall, D., and Feldman, G.
(2023). We are all less risky and
more skillful than our fellow
drivers: Successful replication and
extension of Svenson (1981). Meta-
Psychology.
Tri-Level Study of the Causes of
Traffic Accidents - Executive
summary record (TRID)
NHTSA. (2015). Critical Reasons for
Crashes Investigated in the
National Motor Vehicle Crash
Causation Survey.
Report No. DOT HS 812 115.
Roy, M.M. and Liersch, M.J. (2013). I
am a better driver than you think:
examining self-enhancement for
driving ability. Journal of Applied
Social Psychology, 43(8), 1648-1659.
About the Author
La Velle Goodwin is a collision
prevention specialist and the
founder of Driving Hero Academy.
She spent 13 years as a senior
instructor at one of North
America's most rigorous driver
training organizations, completing
a certification requiring
substantially deeper training in
crash causation, driver psychology,
and instruction methodology than
standard driving instructor
licensing, with mandatory annual
recertification.
She delivered the organization's
commercial driver training
program, working directly with
experienced professional drivers
and observing first-hand the
psychological resistance that
makes behaviour change so
difficult to achieve in that
population. After leaving, she
founded a corporate entertainment
company whose programs were
built entirely on competitive
psychology - using the human drive
to compete to move people toward
behaviour they would never choose
if simply told to.
That work ran for over a decade
across clients including oil and gas
companies, Canada Post, and the
Calgary Board of Education. The
Crash Proof System brings those
two bodies of expertise together:
the science of how collisions
develop, and the psychology of
what actually makes people
change.